Best aspect ratio for social media videos

Best aspect ratio for social media videos

When you share your videos on different social media platforms, do you think about the ideal aspect ratio?

The aspect ratio describes the width compared to the height – and different ratios should be used depending on the social media platform.

By getting this right, your video will look better and receive more views.

What are the best aspect ratios to use?

Here’s a quick guide to what’s currently* the preferred aspect ratio for social media videos on each of the main platforms:

  • YouTube videos should always be recorded in landscape. The perfect ratio is 16:9. You can also upload a 4:3 video but YouTube will automatically “pillarbox” it to make it fit (this is when black bars get added to the sides).
  • Facebook recommends choosing your aspect ratio based on which placement you are targeting. In general, portrait (4:5 or 9:16) videos take up more screen real-estate and boost engagement.
  • Instagram supports multiple aspect ratios – 16:9 for landscape, 1:1 for square, 4:5 for portrait for in-feed posts and ads. For Instagram Stories, Reels and IGTV, use 9:16 portrait.
  • Tiktok recommends 9:16 portrait to fill a standard mobile phone screen (or 1:1 with letterboxing).
  • Twitter can take either 16:9 landscape or 9:16 portrait, but recommends 1:1 square as the best option as it’ll look good across all devices.
  • LinkedIn videos can have an aspect ratio of 1:2.4 to 2.4:1, but square 1:1 videos are generally said to be best to ensure multi-device compatibility.

* The various platforms do update their recommended aspect ratios over time as designs and needs change, so we’d suggest bookmarking this really helpful blog by Sprout Social: Always Up-to-Date Guide to Social Media Video Specs

How to resize your video

Most phones record videos in 16:9 (landscape) or 9:16 (portrait) as standard. You can’t usually change this as it’s related to the hardware of the handset. But you can edit your video to the right dimensions once it’s recorded.

The Teleprompter for Video app has a quick setting to help with this (iOS only, coming soon to Android).

Once you’ve recorded your video, select Resize Video under the Edit menu in the Preview section. Read this guide for more information.

You can also do this using the default video app for your device or via specialist websites and apps.

Need more help?

Figuring out the right aspect ratios for your social media videos can be tricky, and we’ve only been able to scrape the surface here. There’s a lot to learn with video creation, but don’t be daunted.

As well as our support guides, we have a super friendly Teleprompter for Video Creators Facebook group. Join today to ask any question and learn from others.

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