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Using video to generate empathy

Using video to generate empathy

Have you ever thought about the role empathy plays in your videos? Charities already use empathy as a powerful motivator to help their audiences take action. What about the rest of

Why courage is the key to success

Why courage is the key to success

For most of us, doing something new is both exciting and scary. We’re wired to be cautious about change. Fear is our natural protector. But having the courage to overcome

Know your goal

Know your goal

When writing a video script, the most important question you should ask yourself is: Why am I doing this? Is it to sell a product? Communicate an important update? Or to educate

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