To help you to perfect your scripts, here are my top 5 copywriting tips.
1. Focus on what your audience want to know …
… rather than what you want to tell them.
Understanding your audience is key to this:
- Who are they?
- Why are they watching your content
- What are they going to do with this information?
By tailoring your script to your audience you will copywrite relevant content which people want to hear.
Top tip: Try to increase the number of times you say “YOU” and reduce the number of times you say “I”. This simple trick immediately makes the audience feel it’s all about them!
2. Tell a story, make it personal and informal.
Video is a great medium for building close relationships with your audience so build on this and let your audience get to know the REAL you.
Top tip: A touch of humour, when done right, is a good way to get viewers smiling and engaged, so if you have a (relevant) funny story then definitely share it!
3. Make sure it reads well
Written text doesn’t always sound very natural when read out loud. Read it out loud to yourself several times and amend to make it sound natural when spoken. You may be reading from a script but you don’t want everyone to know!
Usually it is best to type out abbreviations rather than the longer form of words as we tend to speak the abbreviated form of words. For example, use “you’ve” rather than “You have”, “it’s” rather than “it is” and so on.
Top tip: If you are sharing your videos on Social Media then it is usually best to make the script informal, like how you speak to your friends. This will allow your audience to feel like they are getting to know the real you.
If you are writing in a language which isn’t your mother tongue, or simply want someone to fine-tune your script, get it reviewed by a professional copy-editor; you may be surprised how little it costs.
4. Keep it short
People have very limited attention spans these days, so try to keep it to a minute or two. If you have more content, then make a video series of short, snappy videos rather than a single long one.
5. Have a call to action at the end
Make sure to include a clear next step that’s compelling and easy to do. What do you want people to do after watching your video?
Tell them to do it!
Top tip: If you want people to do it, make the offer irresistible!!
Remember, a great script is a critical ingredient of any video, so take the time to do it right and everything else will fall into place.