Conventional wisdom tells you to decide on the goal of your video. Depending on that goal, your video is likely to be…
Which style will you choose for your next video?
Choose all of them!
I think you should make every video educational, motivational AND entertaining.
Your film will be richer in terms of content and interest to the viewer.
Yes, every video should have a primary style which matches its purpose and it’s good to prioritise this style when planning your content. But I’d suggest making sure you include the other two styles as well.
How to incorporate all 3 video styles
Here’s an example to help bring this idea to life…
I think environmental charity Greenpeace would agree with this approach. I recently read this great quote from their Story & Content Guide:
“We will tell stories using language that is optimistic, bold and includes a humorous wink. We will rebel against convention and make beauty in the face of dreary and stale.”
Have fun figuring out your next video and don’t forget to share any ideas or feedback in our friendly Facebook community 😊