Let’s be honest – there are a lot of videos out there, and thousands more added every minute of every day. So how can you make yours stand out in a crowd?
There are plenty of top tips to help you get noticed. But let’s start at the beginning: your video title.
Why does an optimised video title matter?
Quite simply, it’s your main shot at getting someone’s attention. Whether a human user or a search engine. While there are many other factors that will dictate how high your video will rank on YouTube, Google or other platforms, a very easy one to get right straight away is an optimised video title.
Above all, the title needs to accurately describe what your video is about whilst appealing to your target audience. However, there are some good quick wins which will help your viewers notice, and click on, your video title.
How do you “optimise” a video title?
Make sure your title is:
It might only be a few words. But taking time to think about your video title, and getting the wording spot on, can make all the difference to standing out in the crowd.
What do you think?
Which of your video titles has had the most hits? And why do you think that is? We’d love for you to share your stories in our Video Creators Facebook Group.
PS. You might also find it helpful to take a step back and define the goal of your video before you compose your title. Check out our Know your goal blog for some top tips on how to do this.