To help you to perfect your scripts, here are my top five tips.
Focus on what your AUDIENCE wants to know…
(Rather than what you want to tell them)
To understand your audience you need to know:
- Who are they?
- Why are they watching your content?
- What are they going to do with this information?
By tailoring your script to your audience, you’ll write relevant content which people want to hear.
💡 Top tip: Try to increase the number of times you say “YOU” and reduce the number of times you say “I”. This simple trick immediately makes the audience feel it’s all about them!
Tell a STORY
Video is a great medium for building close relationships with your audience so let them get to know the real you.
Make your script personal and informal.
💡 Top tip: A touch of humour, when done right, is a good way to get viewers smiling and engaged, so if you have a (relevant) funny story then definitely share it!
Make sure it READS WELL
Written text doesn’t always sound very natural when read out loud. So try to think of your script as talking written down.
Then read it through several times and change anything that you stumble over or doesn’t sound natural.
For example, it’s usually best to use abbreviations rather than the longer form of words as that’s how we tend to speak them – so use “you’ve” rather than “You have”, “it’s” rather than “it is” and so on.
💡 Top tip: If you are sharing your videos on Social Media then it is usually best to make the script even more informal, like how you speak to your friends. This will allow your audience to feel like they are getting to know the real you.
Keep it SHORT
People have very limited attention spans these days, so try to keep your video to just a minute or two.
If you have more content, then make a series of short, snappy videos rather than a single long one.
💡 Top tip: Our app is completely free for shorter scripts. See if you can keep within the free character limit – this will ensure your videos are short and snappy!
Have a CALL TO ACTION at the end
Make sure to include a clear next step that’s compelling and easy to do.
What do you want people to do after watching your video?
Then ask them to do it!
💡 Top tip: If you want people to do it, make the offer irresistible!!
Remember, a great script is a critical ingredient of any video, so take the time to do it right and everything else will fall into place.